CMP Asia renamed its jewellery fairs in Hong Kong

CMP Asia announced today that its Hong Kong Jewellery & Watch Fair (JWF) is renamed as the Hong Kong Jewellery and Gem Fair (JGF) to better reflect the wider scope of the fairs. Both the June and September editions of the fair in 2009 will be using this new name.

"As the most important trade event for the global jewellery trade, the exhibit profile of the Fair is very different from 26 years ago when it started with the September edition," said Celine Lau, Director of Jewellery Fairs, CMP Asia. "Materials like diamonds, gemstones and pearls are of increasing importance alongside fine jewellery, so it is time to change the name of the Fair so that exhibitors and visitors know the profile of the Fair."

Launched in 1983, the September Fair is now Asia's largest international jewellery fair and one of the top three in the world. The September Fair is one of the few locally developed exhibitions that have grown to full international status. It has expanded from 100 exhibitors from 10 countries and regions, occupying 3,500 sqm of exhibition space in 1983 to 2,630 exhibitors from 44 countries and regions, on 81,000 sqm of exhibition space in 2008.

The fair has outgrown the full capacity of the Hong Kong Convention & Exhibition Centre (HKCEC) for years with a long waiting list of new country pavilions, hundreds of new exhibitors and the expansion needs of existing exhibitors. When AsiaWorld-Expo (AWE), the second exhibition centre in Hong Kong opened in 2006, the fair began to use both venues to accommodate 2,500 exhibitors. Up to now, the Fair is still the only exhibition in Hong Kong that uses both venues.

As a result of the massive scale of the Fair, CMP Asia introduced in August a new sectorisation arrangement for the September Fair in 2009, which is similar to those of other large-scale global exhibitions. Next year, the HKCEC will showcase exhibitors with finished jewellery, while the AWE will display raw materials, such as loose diamonds, pearls and gemstones, and machinery. The major advantage of this approach is that it allows visitors to focus immediately on their areas of interest, enhancing efficiency in their visits which will directly benefit the exhibitors. "CMP Asia is the leading exhibition organiser in Asia with a 26-year track record of success in this market," added Celine Lau. "Given that Asia will soon become the world's biggest market for jewellery, we believe that the time is now to firmly establish the Fair's position as the number one exhibition of its kind in the world by introducing a precise product sectorisation."

The new initiative is well-received by the industry. The 2009 September edition of the Hong Kong Jewellery and Gem Fair will be expecting over 2,800 exhibitors, of which 47% will be fine finished jewellery exhibitors and 42% will be materials exhibitors, and taking up over 105,000 sqm of exhibition space. By then, the JGF at AsiaWorld-Expo will also become the largest Material Sourcing platform in Asia. Other key information about the September Hong Kong Jewellery & Gem Fair:

Venue & Dates AsiaWorld-Expo

21-25 September, 2009
Hong Kong Convention & Exhibition Centre

23-27 September, 2009

Exhibits Diamonds, Pearls, Gemstones and Technology
Fine Finished Jewellery

Exhibition Area 35,000 sqm
70,000 sqm

"The new fair name exactly reflects the exhibit profile of the Fair and helps to guide the 37,000 visitors to their target suppliers at the related venue for efficient sourcing," said Celine Lau.

The organiser has already pledged 50% more expenditure for a worldwide visitor marketing campaign to promote the September Fair 2009 and is confident that buyers will be well informed about the new arrangement. More frequent free luxury shuttle bus service travelling between two venues will also be arranged.

The June Hong Kong Jewellery and Gem Fair will be held at the Hong Kong Convention & Exhibition Centre from June 18 - 21, 2009.

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