Mikimoto's new ad creative goes back to basics

New York-- Mikimoto has announced the launch of its new advertising creative, which reveals the simplicity and beauty of pearls.

The campaign, conceived and executed by the Prosper Assouline Creative Agency, showcases a series of six pearl images set in oyster shells as the backdrop. The oyster shells were hand-sourced from pearl farms around the world, and each jewelry piece is presented in the mother oyster that produces that type of pearl.

Read more at: www.nationaljewelernetwork.com

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